Reality Exposed

We’ve been wandering around New York for the last couple of months talking to a lot of art dealers in both Chelsea and the Lower East Side. Many galleries have shown a very positive face telling us that “everything is fine” but occasionally we’ve heard an honest response of “it’s really quiet, we haven’t sold anything since…..”
Dorothy Spears in the New York Times today has ripped open the wound of the New York art market and exposed it for what it really is in an excellent article “This Summer, Some Galleries are Sweating”.
It’s not a pretty sight. Respected and long standing galleries are closing, art fairs are being crossed off their lists, some are asking their artists to contribute to costs, exhibitions are being extended and prices are being re-evaluated. Large galleries are selling work for under $20,000.
Bob was saying 8 months ago, that businesses would be down 60-80% in the coming months and sadly he’s been proved right. Small and medium sized galleries which are closing are not being quickly replaced as urban legend would have you believe. I like Lisa Spellman of 303 Gallery’s quote “I don’t believe that recessions are Darwinian systems”. These galleries that close will leave a huge hole in the art world and are not likely to be plugged easily or quickly. It makes me realize how fortunate we were at Monkdogz that we decided to take a hiatus and look for a new location when our rent was raised at the end of our lease.
The worrying comment though is that the wealthiest collectors are favoring the bigger galleries and taking fewer risks. It was a comment that was repeated in the larger galleries in the Lower East Side. Collectors are equating big with better…..it’s a sad statement of their reality.
What will be the next step for the smaller galleries? How do we convince buyers to buy good art because it’s good art, not because someone else has bought one like it before? How do we find intrepid collectors who with us will go where “no one has gone before”? I’m on the quest. Who’ll join me?

