Sep 29 2009

Protect Yourself

The Gallery Diva

In the last few weeks, five friends have told me of situations where they’ve been let down by galleries, museums and art dealers. Several of them are desperately trying to get their work returned to them after exhibitions that occurred months ago. Others are trying to deal with un-kept promises and commitments.

In this environment when each sale is so hard and when it happens well earned, the last thing any of us needs is the added aggravation of people trying to take advantage or at worst stealing from us.

The sad thing is that in today’s environment you have to look after yourself and your art. The phrase “artist beware” is an unfortunate truism. There are several things that you can and should do, despite the extra effort that it will take.

Make sure you keep all correspondence and any telephone calls should be logged and annotated. If you’re really good, telephone conversations should be backed up by a letter or email.

Ensure that whoever takes responsibility for your artwork gives you a loan form or similar to cover their responsibilities and commitment as well as laying out your responsibilities. What is the insurance coverage? Who pays for delivery and shipping? Which pieces exactly will they be responsible for? What marketing and exhibition commitments are being offered? What happens when the work is sold? Who owns the copyright? What commission is deducted? How will the money be transferred? If they don’t give you one, write one yourself and ask them to sign and return it. If necessary enclose a stamped self-addressed enveloped so that they can’t find an excuse to return it.

Make sure that you do your research on the dealer, museum or gallery. Talk to as many people who have been involved with them before as possible. Contact an organization such as the Better Business Bureau to see if there are any complaints logged about them.

Much of this seems like common sense, but it’s amazing how many of us don’t do it. We hope that we can trust everyone to act on their integrity, but sometimes we can’t, so take care and protect yourselves.

And if there’s that occasion when you do come a cropper and find yourself caught up in a difficult position, ask for help. Friends are always out there to support you.


Jun 22 2009

3 New York Voices

The Gallery Diva

augustine

 

Following on from the excellent article by Dorothy Spears on Friday, the New York Times have published interviews by three interesting personalities of the New York art world.

 

The first interview is of Roland Augustine, co-owner of Luhrig Augstine a major gallery in Chelsea founded  in 1985 who represent an international group of contemporary artists as well as specializing in the resale of significant 20th century artists such as Picasso, Pollock, Warhol, Richter and Polke.  Augustine is also currently the president of the Art Dealers Association of America (ADAA). 

 

He interestingly suggests that despite the fact he does not wish any hardship on anyone, he is glad that there has been a pause in the growth of the art market.  He says that the exponential growth of the last ten years had led some people to be interested only in the asset class, the monetary value of art and not at the language of art.

 

He does say though that individuals who do care about the art and are inspired by the language of art are still around and are fighting to create the best exhibitions as best as they are able.  He also says that although his gallery is looking to be more cost effective, their commitment to the artist hasn’t changed.  He says that it is not an easy profession, that it’s not as glamorous as it looks but that they are looking to be resourceful against backdrop of a new landscape.  

 

The second interview is of Tracy Williams, the sole owner of the intimate Tracy Williams Gallery in the West Village.  She has been operating for just over 5½ years representing a stable of contemporary artists and working with curators to exhibit new artists.  She has renewed her lease for one year and her landlord has worked with her to reduce the rent.  She has also created a new exhibit of work selling for less than $5000 and lengthened the duration of the show.  She is looking to move into Chelsea in January.  

 

Chuck Close, the contemporary artist is the final interview.  He worries about what young, emerging and mid-career artists will do.  He’s heard from a very knowledgeable downtown dealer that 50% of galleries will close through this recession, significantly reducing the number of venues available to these artists.  He says that previous downturns spawned new venues for exhibiting work, but many of these survived on grants and federal funding.  He was one of the founders of Artists Space which opened during similar times as did Franklin Furnace.  He admits that much of the philanthropy has dried out and it may not be as easy this time.  He suggests that artist will have to be creative and some may have to exhibit in their own homes or exhibiting in empty store fronts as some of his friends are doing already.

 

They all confirm what we’ve known for a long time, but nobody has any radical ideas yet.  It’s a buyers market and they have all the power.  Let’s hope they use it wisely. 

 

 

 

 


Jun 7 2009

Twin Art Cities

The Gallery Diva

twincities

Every two years, the Venice Biennale in Italy and Art Basel in Switzerland overlap. There are fundamental differences between the two but in many ways they are symbiotic.

Fundamentally, the Venice Biennale, called by many the “Olympics” of the art world, is an exhibition purportedly of the best artists from the participating countries; 77 this year. It is billed as an art exhibition and little is said to dissuade people of the notion that it is unsullied by commercial considerations. Curated this year by an academic, Daniel Birnbaum, a darling of the art world, it continues to aim for an esoteric status. Many artists are encouraged to prepare work especially created for the Biennale. It allows room for of experimental works and often installations which may not have commercial sale values but could be significant in the development of art….or on the other hand not!

However the circus that the Biennale has become in recent years, results in major ‘horse-trading’ occurring around the periphery of the official exhibitions. Dealers, curators, collectors, museums and philanthropists all congregate well before the official opening of the exhibition and through out much of the first week to buy and sell many of the works that are on display; often in private meetings and parties, resulting in complete exhibitions being sold out before they are even seen by the general public.

On the other hand Art Basel is acknowledged by many as the premier modern and contemporary art fair in the world. 300 dealers and galleries from around the world bring works for sale of over 2500 international artists. Last year the organizers recorded over 60,000 attendees over the 5 day fair. Previous years have seen undignified scrums by well-heeled patrons, rushing to get the best deals first. The economic downturn put an end to that sort of behavior last June but everyone will be anxiously waiting to see what sort of behavior will be exhibited this year.

It is acknowledged that being invited to exhibit at the Venice Biennale can significantly boost an artist’s career and pricing. Many buyers who visit Basel will be doing so after having spent several days in Venice. Will they be in a buying mood this year, will pricing be further depressed, or will there be signs of recovery. Will the significant excitement generated by the Biennale spill over into Basel? We can only wait with bated breath!


May 10 2009

Jumping Ship?

The Gallery Diva

fang-lijun

Alexandra Peers in the New York Magazine starts by saying the new mantra about town may be “Don’t trust anyone under 50”.  Sotheby’s and Christie’s have only 6 artists under 50 in their auctions this week.  Phillips de Pury isn’t much better with a show fronting Baldessari, Judd and Guston. 

 

So what’s the deal….all those dealers, gallerists, curators and collectors who swore by Murakami, Hurst, Koons, Cecily Brown, Dana Schutz, Zhang Xiaogang and Fang Lijun? Do they think these artists now smell?  Do they have something stuck between their teeth?  What a fickle market?  What about all that “stand by your (wo)man thing?

 

I can only shake my head and wonder.