
The 3rd Telling Evening at M.Y. Prospects was led by Alfred Steiner, a NY artist who also with a law background, advices on various legal issues in the art world and in particular about intellectual property.
The question he asked was the title of this piece, but he very quickly determined that if it was obsolete, then people would not continue to make judgments about the value of art.
So most of the evening was spent discussing what factors are used to determine quality and whether they are valid or not.
He started with a little contemporary art history suggesting that the moment verisimilitude was no longer of primary goal of painting, artistic merit became harder to qualify. He particularly stressed the impact of photography, read-mades, assemblages, appropriation and radical conceptualism citing Edgar Degas, Chuck Close, Liz Paton, Duchamp, Robert Rauschenberg, Levine Weiner and Tom Friedman.
Steiner then suggested that artistic merit could be divided up into two parts; extrinsic and intrinsic criteria. The first being characteristics such as institutional acceptance and market value and the latter, being characteristics such as inimitability.
He then continued to list some of the particular attributes which could affect the judgment of quality of artwork.
· Scarcity such as the value of the Mona Lisa.
· Social status leading to entry into an admired social strata such as Murakami’s Louis Vuitton bags.
· Institutional acceptance such as by Moma and the Met.
· The extent of influence on latter artists such as Jeff Koons on Jonathan Monk.
· The extent of distribution in terms of geography and volume such as Thomas Kinkade.
· Rankings by institutions such as Artfacts.net.
· The degree of commitment such as On Kawara’s date project which started in the mid 1960s and continues to this day.
· Limited audience such as Liam Gillick’s press releases.
· Cult of personality such as Levine Werner who’s work can be replicated by anyone, but can still sell conceptual work for more than 6 figures.
· Innovation.
Innovation was explored further. The value of innovations versus an artist’s consistency or signature style. Innovation versus popularization explained as the fact that the term innovation can be attributed to the first artist to popularize a concept rather than the very first person to actually use it or create it; giving as an examples, Picasso’s face of the Les Demoiselles d’Avignon which bore amazing resemblance to ancient African masks, and Robert Smithson’s Spiral Jetty earthworks vs the pre-historic Great Serpent Mound in Ohio.
This led to the discussion of whether works be judged based on the criteria of artistic merit at the time the works were created or by contemporary criteria.
All of this led to some very lively discussion amongst the group and I feel it’s a subject which is rarely tackled and should be debated in more open forums. It was intriguing that the topic finally came around to who determined artistic merit and the general consensus was that similarly from the time of the Pharaohs’, through the Renaissance to today, it is the wealthy who control and impact the whole art community including the galleries who’s aim it is to sell to these individuals and the museum who lust after their collections which ultimately determine or at least significantly affect the popular artistic merit judgments.
It was a very interesting evening with fascinating participants. The subject surely deserves a revisit by many of us. We could of continued the evening further with associated topics of the value of art theory in the contemporary art marktets. It really stimulated good dialog. Many thanks again to Miyako Yoshinaga of M.Y. Art Prospects for a very enjoyable evening.